Making Good music is truly Lucrative and Enjoyable but what crushes the zeal of most upcoming artist and makes the whole process of consistently producing good music tidious is the inability to promote their song and generate real organic streams inorder to make money from their song.
Most Upcoming artist had to buy fake streams and engage on all kinds of fraudulent activities just to make money from their songs.
As an upcoming artist engaging in fraudulent activities to make money from your songs will affect your brand, thereby making it hard for you to secure ambassadorial deals, sponsorship and real fan base who truly enjoy your music.
Most Established Popular artist in Nigeria and other countries in the world don’t only earn money from their music streams, they also earn lots of money through ambassadorial deals which there were able to secure. And this is because when they were still unpopular, they properly promoted/marketed their music, thereby building a solid foundation for themselves in the music industry.
I believe if you are reading this post now, you were actually searching for a way on How to promote your music and make money as an artist. In this post on How to promote your music and make money I’ll be guilding you on how to do that. Thus, you can also implement this same strategy regardless of which country you’re living in using your mobile phone.
Why You Need to promote your Music?
As an upcoming/yet to be established music artist you need to promote your music inorder to enjoy the full royalties you ought to generate from your songs and also build a very strong fan base who will consistently be ready to listen to every song you release and also attended your shows.
Please Note: I am sharing this information with you today on How to promote your music and make money, because I believe every music artist who works tirelessly to produce good music deserves to enjoy full royalties/recognition from his/her song irrespective of their popularity which can be the sole determinant of how much money they can make from their music.
How to promote your music and make money
To promote your music and make money as an artist in Nigeria or any country in the world, all you need to do is to practice this 12 proven legit methods of promoting songs as an artist below;
- Create High quality Good music
- Create social media accounts with your stage/brand name
- Create a hashtag for your music brand on social media
- Distribute your song on popular digital platforms
- Reach out to music blogs
- Create compelling Facebook ads campaign for your music release
- Create interesting 30secs music snippets/tiktok videos
- Create a challenge on social media for your music
- Engage with your fans
- Pitch your music to radio stations
- Create a website for your Brand
- Reach out to disc jockeys residing in different parts of the country.
Create High Quality Good Music
Creating high quality good music is one of the main factor that will determine if people will enjoy listening to your music on repeat. No one likes listening to quack Music with little/No meaning. But most artist neglect it while thinking of How to promote their music and make money. Thus, inorder to properly promote your music and make money you need to make sure the songs you release are of high quality/value.
Create social media accounts with your stage/brand name.
As a music artist, creating social media accounts with your stage/brand name should be one of the very basic step you need to take while promoting your music. Because it makes it easier for anyone who listened to your music to connect with you thereby turning them into followers of your music. Thus, while thinking of How to promote your music and make money as an artist, you ought not to exclude the fact that you need to Create social media accounts with your stage/brand name.
Create a hashtag for your music brand on social media
Alot of people on social media regularly make use of hashtags while posting on their social media handle. Therefore, creating a hashtag for your music brand on social media and getting people to use them will help you promote your song because the more people use your hashtags, the more popular you will be on social media through your hashtag and this can help properly promote your music to new listeners organically.
For example let’s say someone sees an interesting music snippet of a newly released song with #CrazyInLove #Rema, automatically without being told you already know that the song title could be Crazy in Love by Rema. And this can help you easily search for the song on digital platforms if you which to download the song. Thus, Creating a hashtag for your music brand on social media should be one of the basic steps you should take while thinking of How to promote your music and make money as an artist.
Distribute your song on popular digital platforms
One of the mistakes most yet to be established music artist do, is that they fail to distribute their song on popular digital platforms while some digital platforms like Spotify offer free promotion to music artist who pitch/submit their high quality value song to Spotify playlist curators by including their songs on playlists/suggesting their song to music listeners on their platform. Thus, Distributing your song on popular digital platforms can help you promote your music to new listeners who might end up being a fan while you make real money when they stream your songs.
Reach out to music blogs
Imagine having your music artwork/link displayed at the header section of a music blog with over 20k page views a day. That means per day you might get upto atleast 5k clicks on your artwork from music lovers visiting that music blog. Thus, reaching out to music blogs for music promotion/hyping would help you promote your music since their main audience/website visitors are music lover.
Create Compelling Facebook Ads Campaign for your music release
The Cost of setting up Facebook Ads Campaign in Nigeria is very cheap and Facebook has over 200 billion users using it’s platform per day. Thus, as an unpopular music artist this can be of advantage with regards to the fact that if you create Compelling Facebook Ads Campaign for your music release you will surely get new listeners who will click to listen to your song.
Create interesting 30secs music video snippets/tiktok videos
Most popular music artist still constantly use this method to promote their songs and that’s because most internet users tend to enjoy video contents more than audio contents. Thus, By creating interesting 30secs music video snippets, it makes it easier for people to share/repost your song on their social media handle story and even on their WhatsApp status which will end up promoting your music to new listeners.
Create a challenge on social media for your music
To promote your Song in Nigeria you can do that by creating a challenge on social media with a reward attached, this can help engage social media users to vibe to your music. Thus, indirectly promoting your music for you on their social media handle.
Engage with your fans
When you engage with your fans, it makes it more easier for them to relate with you while some might even end up seeing you as family. One of the advantages of engaging with your fans is that you don’t need to constantly waste money to promote your song independently, they will do that for you free by reposting any music you release, some might even end up sponsoring your music career with their own money. So while thinking of How to promote your music and make money as an artist always remember you need to engage with your fans to effectively do that with ease.
Pitch your music to radio stations
You can promote your music in Nigeria by pitching your song on radio stations. This can help you generate streams and get new listeners to listen to your song.
Create a website/custom Email for your music Brand
By creating a website/custom email for your music brand it helps make your music brand look more professional, you can also easily generate email sign ups to your New music release Newsletter through your website. This will help you promote your Song to your (New music release Newsletter) subscribers by sending them emails using your custom email, each time you release a new song without you email ending up in their spam folder.
Reach out to disc jockeys residing in different parts of the country.
You can promote your music by Reaching out to disc jockeys residing in different parts of the country who will include your song in their mixtapes while playing it at their different shop situated at different parts of the country. In case you feel like you need a memo of How to promote your music and make money, you can use the photo snapshot below
Benefits of using these methods above to promote your music.
- You don’t need to buy fake streams inorder to earn money from your songs.
- You can easily focus more on releasing songs people can relate with than being discouraged while trying/thinking of ways to promote your music and earn money as an artist.
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